Pure City

Project at a glance



Created by potrace 1.16, written by Peter Selinger 2001-2019

Location

Goswell Road, London



Created by potrace 1.16, written by Peter Selinger 2001-2019

Operator

Pure Student Living



Created by potrace 1.16, written by Peter Selinger 2001-2019

Size

805 Beds



Created by potrace 1.16, written by Peter Selinger 2001-2019

Date

Launched September 2014



Created by potrace 1.16, written by Peter Selinger 2001-2019

Status

Sold

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Here’s what our clients say…

“The Generation team has unparalleled expertise in UK living having successfully built a number of branded platforms for institutional partners. Their integrated platform provides an excellent solution for those seeking to access the market with an operating partner with deep specialist knowledge and proven ability to unlock value.”

Joe Guilfoyle, Co-Head, Savills Capital Advisors

“We envision Now to be more than just a place to live; it will be a vibrant community that fosters academic success, personal growth, and a sense of belonging. With the teams’ involvement to date, occupancy figures for 23/24 are up at every site YOY and against target we are already seeing the benefits of Now’s expertise and passion.”

Tim Turnbull, Fund Manager of Europa Generation Student Fund

“We’ve been very impressed by the focus on the overall experience provided to residents in the Generation schemes, and the management team’s desire to continue to make improvements to the accommodation and the amenities that is evident. We’re grateful to Generation for all the hard work that goes into managing this high quality portfolio.”

James Wright, Head of Real Estate, AgFe LLP

“Barings was delighted to support Generation with the acquisition of Exeter and Cardiff PBSA properties to seed their student joint venture with Ares. The success of this transaction ensured that we were very happy to further our relationship with an acquisition facility for Generation’s entrance in to the Co-Living market when they purchased Wembley Ark, a 300 bed co-living project in a joint venture with Crosstree Real Estate Partners.”

Chris Bates, Head of Europa Estate Debt Origination, Barings PLC

“We are delighted to have provided financing secured against the Ares Generation portfolio. We are currently positive on the student accommodation sector and target high quality assets supporting key higher education institutions, and run by best in class operators. This portfolio is an excellent example of the type of asset we are seeking to finance.”

James Spencer-Jones, Head of UK & Europe Real Estate Debt, LGIM