Operating Platform

Generation has created Now to provide it’s investment partners with access to a market leading brand and underlying operating platform. Now benefits from Generation’s track record in creating two leading student operating platforms being Nido Student Living and Pure Student Living.

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Operating Platform

Now Student Living is a ground-breaking PBSA brand that offers an extraordinary living experience for students. With a focus on providing a mature environment, our buildings are designed to maximise students’ enjoyment and growth. Outstanding facilities play a key role in enhancing the overall experience; from well-equipped study areas to state-of-the-art gyms, students have access to all they need to excel academically and maintain a healthy lifestyle. Moreover, Now Student Living fosters a strong sense of community through communal spaces that encourage interaction and collaboration.
 

Check it out at nowstudents.co.uk

Student Wellbeing

In addition to fantastic facilities, Now Student Living prioritises students’ mental well-being and personal development. From workshops and events that promote growth and offer wellness, to programs to support students’ holistic development. Safety and the reassurance that brings is also paramount, with out of hours security arrangements in place to ensure a secure living environment. Now Student Living is committed to redefining the student living experience by providing an environment where students can thrive and make the most of their university years. Student living is now.

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Operational Efficiencies

Generation has a long and successful track record partnering with leading global investors, this experience is leveraged across the Now platform where a central team of leading sector operators has been assembled to best serve our student customers and investment partners. Our services are based upon a comprehensive and all encompassing “arms around the property” approach to driving value, realising the benefits of scale alongside empowering our site teams to make better informed decisions at a local level.

Reporting Dashboards

The Now team have taken their experience of the sector and created an accessible and informative reporting dashboard that serves both residence teams and investors in reporting key performance metrics. Allowing visibility at a glance of occupancy, letting velocity, rent collection and live pricing – having such data readily available allows for better-informed, real-time decisions around how the property is marketed, achievable rental levels and overall performance importance across all levels of the business.

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Investor in Students Gold Accreditation

Now Student Living and Here! Students secured Gold accreditation in the Investor in Students survey 24/25. The survey gives a 360 view of student experience by measuring feedback from Students, Staff and Senior Management. The brand was also the only member to secure gold across all three categories.
 
The results affirm an overwhelmingly positive student experience, a sentiment we hold highly within our core values. You can find out more on the Investor in Students website.