Now Student Living is Launched, Generation Looks Forward to a Future of Excellence

LONDON – August 2023 – Generation, a leading player in the real estate industry, is thrilled to announce its launch of PBSA operating platform, Now Student Living.


With a legacy of success and a strong presence in the industry, Generation has consistently demonstrated its commitment to innovation, quality, and customer-centric solutions. As part of this, Generation have created a dedicated operating platform, Now Student Living.


Now reflects Generation’s commitment to delivering student living with a different, dedicated on the experience students have when they choose Now as their home. In some of the U.K.’s most popular university cities the properties offer practical and aspirational amenities, with many undergoing investments to introduce new shared spaces, as well as some integrating laundry within student flats to further differentiate their offering.


Tim Turnbull, client of Now, said, ” We envision Now to be more than just a place to live; it will be a vibrant community that fosters academic success, personal growth, and a sense of belonging. With the team’s involvement to date occupancy figures for 23/24 up at every site YOY and against target we are already seeing the benefits of our Now’s expertise and passion.”


Now’s launch comes as a wider business strategy is revealed with Generation Estates becoming Generation as part of a rebrand. This move represents a holistic shift looking ahead, aiming to set new benchmarks and drive innovation in the real estate sector.


Paul Watson, Now Student Living Co-Founder and Managing Director, said, “Having provided extensive support to our investment partners over recent years it felt the time was right to capture our offering under a clear, distinct brand and proposition, Now enables us to do this. We have strategically assembled a team of sector experts and mobilised key tech solutions to provide a simple, focused proposition both to students living with us and to the investors we work with. Now gives us the opportunity to offer a better solution to operating residential accommodation.”