Generation Estates transforms to Generation, unveiling PBSA brand Now Student Living

LONDON – August 2023 – Generation Estates have undergone a company reshape with a full rebrand of corporate and visual identity to align with their vision for the future. Generation’s business proposition focuses on partnering with investors to create spaces that provide unique living experiences; to look beyond bricks and mortar to observe and anticipate the trends, behaviours and needs that will shape the homes of tomorrow. Our experience adds value and maximises returns for our real estate investment partners.


Alan Artus, Chief Executive of Generation, said, “Over 20 years Generation Estates has seen the inception, delivery and operation of two of the most significant student accommodation platforms built and sold, delivering exceptional returns. Now is the time to look forward as Generation, we have an outstanding team driving us forward who are already maximising on the very attractive opportunities ahead of us.”


Generation’s transformation goes beyond a mere rebranding. It represents a holistic shift, aiming to set new benchmarks and drive innovation in the real estate sector. To achieve this, Generation is excited to introduce a distinctive operating platform for the PBSA sphere, Now Student Living.


Now reflects Generation’s commitment to delivering student living with a difference, dedicated on the experience student’s have when they choose Now as their home. In some of the U.K.’s most popular university cities the properties offer practical and aspirational amenities, with many undergoing investment to breathe new life into existing sites. Many will see the development of new shared spaces, as well as some sites integrating laundry within student flats to further differentiate their offering.


Tim Turnbull, client of Now , said, “We envision Now to be more than just a place to live; it will be a vibrant community that fosters academic success, personal growth, and a sense of belonging. With the teams involvement to date occupancy figures for 23/24 are up at every site YOY and against target we are already seeing the benefits of Now’s expertise and passion.”


Generation Partners
Generation Partners has invested and built businesses that strive to provide best-in-class services through innovation, operational excellence and strong leadership since 1995.